Gartner is out with new research indicating that the mobile Web (think cell phones and smartphones) will overtake PCs as the most common devices used for Web access sometime within the next three years. They are estimating the combined installed base of mobile devices (including feature phones and smartphones, but NOT laptops nor netbooks) will exceed 1.82 billion units by 2013, which just beats out the projected 1.78 billion total for desktop and/or laptop PCs.
The key takeaway from the report is the fact that many sites still aren't optimized for the mobile Web, even as cell phone users respond to surveys saying that they expect fewer clicks, not more clicks, on their phones than when using a PC.
So - is your website mobile friendly? Not sure??? Try getting accessing the page through your phone. Maybe it shows up, but isn't optimized - or maybe it's just too big for your device to handle.
What about your communications? Are you offering customers the ability to respond to your marketing through their mobile device? Do they have a preference to receive text updates over email? It's time to start planning.
If all this seems like just another confusing addition to your marketing matrix (I know - just as you were getting into Facebook and LinkedIn and Twitter...), I'm here to help - and can offer you extremely affordable solutions (think from just a few hundred $ a month) when you decide to stop thinking about mobile and get a jump-start on your competitors.
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